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Corinne G. Husten, MD, MPH

Correspondence: Requests for reprints should be sent to Corinne G. Husten, MD, MPH, Office on Smoking and Health, Centers for Disease Control and Prevention, 4770 Buford Hwy NE, MS K-50, Atlanta, GA 30341 (e-mail: cch5@cdc.gov).

	Because this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

I would like to thank Cohen et al. for their thoughtful comments about point-of-sale marketing and its potential influence on young adults’ attempts to quit using tobacco.¹ Canada has been a leader in efforts to reduce point-of-sale advertising (e.g., powerwalls, countertop displays, outdoor and indoor signs).

In the United States, the tobacco industry spends the vast majority of its advertising and marketing dollars—$11 billion in 2003—on price-reduction strategies, such as coupons, volume-based discounts, "buy two, get one-free" specials, and "buying down" the price of existing products.^2,3 This strategy reduces or negates the effect that tobacco excise tax increases have on . . . [Full Text]