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Joanna E. Cohen, PhD, MHSc, Lynn C. Planinac, MHSc, Shawn C. O’Connor, PhD, Anne M. Lavack, PhD, MBA, Daniel J. Robinson, PhD and Francis E. Thompson, MJ

Joanna E. Cohen, Lynn C. Planinac, and Shawn C. O’Connor are with the Ontario Tobacco Research Unit, University of Toronto, Ontario. Joanna E. Cohen is also with the Department of Public Health Sciences at the University of Toronto, Toronto. Anne M. Lavack is with the Faculty of Business Administration at the University of Regina, Regina, Saskatchewan. Daniel J. Robinson is with the Faculty of Information and Media Studies at the University of Western Ontario, London, Ontario. At the time of writing, Francis E. Thompson was with the Non-Smokers’ Rights Association, Ottawa, Ontario.

Correspondence: Requests for reprints should be sent to Joanna E. Cohen, PhD, Ontario Tobacco Research Unit, University of Toronto, 33 Russell Street, T5, Toronto, Ontario M5S 2S1 Canada (e-mail: joanna.cohen@utoronto.ca).

	Because this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

Husten’s editorial on smoking cessation in young adults highlights the need for the public health community to support young adults’ quit attempts through environmental changes, including increasing tobacco prices, encouraging smoke-free public places, workplaces, and homes, and improving coverage of cessation interventions.¹ One important initiative missing from this list is restricting tobacco promotions at the retail point-of-sale (POS). The tobacco industry spends more money on POS promotions than on all other forms of cigarette marketing combined.² Tobacco promotions at retail outlets provide product cues to would-be starters and would-be quitters, and may present relapse challenges for the latter group.^3–5 While . . . [Full Text]