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AJPH First Look, published online ahead of print Dec 28, 2006
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February 2007, Vol 97, No. 2 | American Journal of Public Health 198
© 2007 American Public Health Association
DOI: 10.2105/AJPH.2006.102566

LETTER

TOBACCO AND ALCOHOL ADVERTISING IN TELEVISED SPORTS: TIME TO FOCUS ON POLICY CHANGE

Elizabeth G. Klein, MPH and Rhonda J. Jones-Webb, DrPH

Elizabeth G. Klein and Rhonda J. Jones-Webb are with the Division of Epidemiology and Community Health at the School of Public Health, University of Minnesota, Minneapolis.

Correspondence: Requests for reprints should be sent to Elizabeth Klein, University of Minnesota, School of Public Health, Division of Epidemiology, 1300 S Second Street, Suite 300, Minneapolis, MN 55454-1015 (e-mail: klein_l@epi.umn.edu).

Because this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

Zwarun1 provided additional evidence for the presence of alcohol and tobacco advertising during televised sporting events. Her follow-up to Madden and Grube’s2 analysis of alcohol and tobacco advertising in televised sports demonstrates that although certain types of advertisements have decreased, the alcohol and tobacco industries have adapted to advertising restrictions such as those included in the Master Settlement Agreement, the massive lawsuit between state attorneys general and the tobacco industry.

However, we believe Zwarun did not take her recommendations far enough. Although the article mentions the importance of the Master Settlement Agreement in reducing the frequency and type of ads, . . . [Full Text]






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