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AJPH First Look, published online ahead of print Dec 27, 2005
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AJPH.2004.061200v1
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February 2006, Vol 96, No. 2 | American Journal of Public Health 244-251
© 2006 American Public Health Association
DOI: 10.2105/AJPH.2004.061200

DEALING WITH INNOVATION AND UNCERTAINTY

Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands

M. Jane Lewis, DrPH and Olivia Wackowski, MPH

The authors are with the Department of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey–School of Public Health, New Brunswick, NJ.

Correspondence: Requests for reprints should be sent to M. Jane Lewis, DrPH, UMDNJ–School of Public Health, 317 George St, Suite 209, New Brunswick, NJ 08901 (e-mail: lewismj{at}umdnj.edu).

Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths.

Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.




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