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"The Doctors’ Choice Is America’s Choice": The Physician in US Cigarette Advertisements, 1930–1953

Martha N. Gardner, PhD and Allan M. Brandt, PhD

Martha N. Gardner is with the Department of Arts and Sciences, Massachusetts College of Pharmacy and Health Sciences, Boston, Mass. Allan M. Brandt is with the Department of Social Medicine, Harvard Medical School, and the History of Science Department, Harvard University, Cambridge, Mass.


Figure 1
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  		FIGURE 1—— Advertisement: "20,679* physicians say ‘LUCKIES are less irritating.’ "

Source. Magazine of Wall Street . July 26, 1930.

 

Figure 2
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  		FIGURE 2—— Advertisement: "A report on the findings of a group of doctors.*"

Source. Saturday Evening Post. October 16, 1937.

 

Figure 3
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  		FIGURE 3—— Advertisement: "Philip Morris invites you to the . . . Doctor’s Lounge."26

 

Figure 4
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  		FIGURE 4—— Advertisement from the Camels "More Doctors" series: "I’m going to grow a hundred years old!"

Source. Good Housekeeping. July 1946.

 

Figure 5
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  		Figure 5—— Advertisement: "How mild can a cigarette be?"

Source. Ohio State Journal of Medicine. July 1949;45:670.

 

Figure 6
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  		FIGURE 6—— Actor Fredric March in an advertisement for L&M Filters: "This Is It."

Source. Life Magazine . February 22, 1954.

 




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