FIGURE 1Despite the ascent of chronic diseases such as heart disease and cancer to become the nations leading causes of death by the late 1930s, pneumonia remained the leading infectious cause of death in the nation. Illustration from 1940 US Public Health Service brochure.
FIGURE 2Pneumonia was explicitly reformulated as an "emergency" in the 1930s, as pressing as appendicitis, to which it was often compared. Illustration from 1940 US Public Health Service brochure.
FIGURE 3Given the logistics of serotherapy, the treatment of the individual patient was transformed into a "community" responsibility. Illustration from 1940 US Public Health Service brochure.
FIGURE 4In an era of intense resistance to encroachment by the American Medical Association on the private practitioners domain, the US Public Health Service attempted to portray its role as one of friendly guide, rather than usurper of practice. Illustration from 1940 US Public Health Service brochure.