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Why and How the Tobacco Industry Sells Cigarettes to Young Adults: Evidence From Industry Documents

Pamela M. Ling, MD, MPH and Stanton A. Glantz, PhD

Pamela M. Ling is with the Traineeships in AIDS Prevention Studies, Center for AIDS Prevention Studies, University of California, San Francisco. Stanton A. Glantz is with the Center for Tobacco Control Research and Education, Institute for Health Policy Studies, Cardiovascular Research Institute, University of California, San Francisco.



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  		FIGURE 1 —A 1993 Philip Morris document showing numbers of smokers by age group from 1981 to 2000 (projected).

 



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  		FIGURE 2 —Comparison of tobacco industry model (1973 R. J. Reynolds document28) and public health model (1994 Surgeon General's Report45) of smoking initiation.

 


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  		FIGURE 3 —A 1985 R. J. Reynolds document illustrating different roles of smoking for teens, young adults, and adults.

 


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  		FIGURE 4 —A 1981 R. J. Reynolds document that positions cigarette brands to match each stage of life.

 




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