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Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns

Matthew C. Farrelly, PhD, Cheryl G. Healton, DrPH, Kevin C. Davis, MA, Peter Messeri, PhD, James C. Hersey, PhD and M. Lyndon Haviland, DrPH

Matthew C. Farrelly and Kevin C. Davis are with Research Triangle Institute, Research Triangle Park, NC. Cheryl G. Healton, Peter Messeri, and M. Lyndon Haviland are with the American Legacy Foundation, Washington, DC. James C. Hersey is with Research Triangle Institute, Washington, DC.



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  		FIGURE 1 —Aided and unaided awareness of the American Legacy Foundation's "truth" campaign and Philip Morris's "Think. Don't Smoke." campaign among 12- to 17-year-olds.

 




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