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This Article Figures Only Full Text Full Text (PDF) All Versions of this Article: AJPH.2007.127977v1 98/3/388    most recent Submit a response Purchase Article View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Alert me to new issues of the journal Download to citation manager Google Scholar Articles by Leistikow, B. N. PubMed Articles by Leistikow, B. N. Related Collections Tobacco Control Socioeconomic Factors Other Tobacco

Bruce N. Leistikow, MD, MS

The author is with the Department of Public Health Sciences, University of California, Davis.

Correspondence: Requests for reprints should be sent to Bruce N. Leistikow, MD, Adjunct Associate Professor, Department of Public Health Sciences, University of California, Davis, CA 95616 (e-mail: bnleistikow@ucdavis.edu).

	Because this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

The recent article by Franks et al.¹ in the Journal did not mention 5 relevant facts regarding the cost of cigarettes. First, cigarettes deliver an estimated $40 in combined personal and societal harm per pack, so most cigarette prices must rise over 1000% before smoker expenditures equal harms from each pack smoked.² Second, given the high harm per pack, the observed recent cigarette pack price elasticity (i.e., the change in percentage of smokers relative to a 1% change in cigarette pack price) of –0.14 for the lowest income quartile¹ seems fairly clinically significant, albeit less statistically significant.¹ So, for the . . . [Full Text]