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This Article Full Text Full Text (PDF) All Versions of this Article: AJPH.2006.102939v1 97/2/198-a    most recent Submit a response Purchase Article View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Zwarun, L. Search for Related Content PubMed Articles by Zwarun, L. Related Collections Health Policy Media Alcohol Tobacco Control

Lara Zwarun, PhD

Lara Zwarun is with the Department of Communication, University of Texas, Arlington.

Correspondence: Requests for reprints should be sent to Lara Zwarun, Department of Communication, University of Texas at Arlington, Box 19107, Arlington, TX 76019 (e-mail: zwarun@uta.edu).

	Because this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

I appreciate Klein and Jones-Webb’s comments that it is important that the debate over alcohol and tobacco advertising in televised sports move in the direction of policy recommendations. The suggestion of prohibiting the placement of such ads in media vehicles with a certain percentage of underage people in their audiences is an especially good one, given the advances being made in audience measurement metrics.

However, I would also like to point out that, given the First Amendment protection afforded commercial speech, the most realistic policy solutions will involve the cooperation of the alcohol and tobacco industries themselves. I would argue . . . [Full Text]