AJPH First Look, published online ahead of print Dec 27, 2005
February 2006, Vol 96, No. 2 | American Journal of Public Health 209-210
© 2006 American Public Health Association
DOI: 10.2105/AJPH.2005.078360
The Diffusion of Public Health Innovations
Michael R. Greenberg, PhD
Correspondence: Requests for reprints should be sent to Michael R. Greenberg, PhD, Edward J. Bloustein School of Planning and Public Policy, Rutgers University, 33 Livingston Ave, Suite 100, New Brunswick, NJ 08901-1958 (e-mail: mrg@rci.rutgers.edu).
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INTRODUCTION
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From the time we turn on the radio to hear the morning news until we turn off the television at night, we are bombarded by messages about new drugs, foods, exercise regimes, government programs, and other effects that supposedly will make our lives healthier and more fun. But reality and hype differ. Understanding innovations and their diffusion is now more important than ever; because of the spread of communication technologies and the globalization of the world economy, innovations will spread even more rapidly than in the past.
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THREE ELEMENTS OF INNOVATION DIFFUSION
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This issue of the Journal focuses on public health innovations, and on what . . . [Full Text]Attributes of the Innovation
Environmental Context
Characteristics of the Innovators
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INNOVATIONS THAT HAVE AN IMPACT ON PUBLIC HEALTH
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Copyright © 2006 by the American Public Health Association