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LETTER |
The authors are with the Department of Social Medicine, University of Bristol, England.
Correspondence: Requests for reprints should be sent to Debbie A. Lawlor, MPH, MB, ChB, Department of Social Medicine, University of Bristol, Canynge Hall, Whiteladies Rd, Bristol, BS8 2PR, England (e-mail: d.a.lawlor@bristol.ac.uk).
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Bassett points out that our analysis ignores targeted marketing by tobacco companies and that to see smoking prevalence as an outcome only of personal choice is an incomplete view. We, along with Bassett and others, deplore the tactics of the tobacco industry.13 We did not claim in our article that the smoking prevalence observed in a population was the result only of personal choice. We pointed out that socioeconomic inequalities acting through lay epidemiology influence smoking prevalence in different populations.4 We concluded that initiatives to reduce smoking prevalence had to take into account the effects of socioeconomic deprivation. Further, we
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