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Melanie A. Wakefield, PhD, Yvonne M. Terry-McElrath, MSA, Frank J. Chaloupka, PhD, Dianne C. Barker, MHS, Sandy J. Slater, MS, Pamela I. Clark, PhD and Gary A. Giovino, PhD

Melanie A. Wakefield is with the Center for Behavioral Research in Cancer, Anti-Cancer Council of Victoria, Melbourne, Victoria, Australia. Yvonne M. TerryMcElrath is with the Institute for Social Research, University of Michigan, Ann Arbor. Frank J. Chaloupka and Sandy J. Slater are with the Health Research and Policy Centers, University of Illinois at Chicago. Frank J. Chaloupka is also with the Department of Economics, University of Illinois at Chicago. Dianne C. Barker is with Barker Bi-Coastal Health Consultants, Calabasas, Calif. Pamela I. Clark is with Battelle Centers for Public Health Research and Evaluation, Baltimore, Md. Gary A. Giovino is with the Department of Cancer Prevention, Epidemiology, and Biostatistics, Roswell Park Cancer Institute, Buffalo, NY.

Correspondence: Requests for reprints should be sent to Melanie A. Wakefield, PhD, Center for Behavioral Research in Cancer, Anti-Cancer Council of Victoria, 1 Rathdowne St, Carlton, Victoria 3053, Australia (e-mail: melanie.wakefield@cancervic.org.au).

	INTRODUCTION

 
Point-of-purchase marketing has become increasingly important for the tobacco industry in the United States.¹ In the wake of the 1998 master settlement agreement (MSA) that required tobacco advertising on billboards across the country to end on April 24, 1999, the point-of-purchase environment is likely to assume even greater importance in the industry's marketing efforts.

One goal of the billboard advertising ban (as well as other MSA advertising and promotion restrictions) was to reduce youth exposure to cigarette advertising. However, previous research suggests that the tobacco industry is able to compensate for an inability to advertise in one medium by transferring . . . [Full Text]

	METHODS

 
Sample Selection
Data Collection and Analysis

	RESULTS

 

	DISCUSSION

 

	Acknowledgments

 

	Footnotes

 

	References

 

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