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AJPH First Look, published online ahead of print Jun 12, 2008
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98/8/1457    most recent
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American Journal of Public Health, 10.2105/AJPH.2008.135020

Research and Practice

Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007

Mary T. Bassett 1*, Tamara Dumanovsky 2, Christina Huang 2, Lynn D. Silver 1, Candace Young 2, Cathy Nonas 2, Thomas D. Matte 2, Sekai Chideya 2, Thomas R. Frieden 1

1 New York City Department of Health and Mental Hygiene
2 NYC DOHMH

* To whom correspondence should be addressed. E-mail: mbassett{at}health.nyc.gov.


  Abstract

We surveyed 7318 customers from 275 randomly selected restaurants of 11 fast food chains. Participants purchased a mean of 827 calories, with 34% purchasing 1000 calories or more. Unlike other chains, Subway posted calorie information at point of purchase and its patrons more often reported seeing calorie infomation than patrons of other chains (32% vs 4%; P <.001); Subway patrons who saw calorie information purchased 52 fewer calories than did other Subway patrons (P<.01). Fast-food chains should display calorie information prominently at point of purchase, where it can be seen and used to inform purchases.

Key Words: Chronic Disease, Community Health, Nutrition/Food, Obesity, Overweight, Underweight, Public Health Practice, Surveys




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