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This Article Full Text Full Text (PDF) All Versions of this Article: AJPH.2007.129478v1 98/9/1630    most recent Submit a response Purchase Article View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Google Scholar Articles by Mamudu, H. M. Articles by Glantz, S. A. PubMed PubMed Citation Articles by Mamudu, H. M. Articles by Glantz, S. A. Related Collections Global Health Health Policy Tobacco Control

Hadii M. Mamudu, PhD, Ross Hammond, MA and Stanton A. Glantz, PhD

Hadii M. Mamudu and Stanton A. Glantz are with the Center for Tobacco Control Research and Education of the University of California, San Francisco. Ross Hammond is an independent consultant.

Correspondence: Requests for reprints should be sent to Stanton Glantz, University of California, San Francisco, San Francisco CA 94143-1390 (e-mail: glantz{at}medicine.ucsf.edu).

Between 1999 and 2001, British American Tobacco, Philip Morris, and Japan Tobacco International executed Project Cerberus to develop a global voluntary regulatory regime as an alternative to the Framework Convention on Tobacco Control (FCTC). They aimed to develop a global voluntary regulatory code to be overseen by an independent audit body and to focus attention on youth smoking prevention. The International Tobacco Products Marketing Standards announced in September 2001, however, did not have the independent audit body. Although the companies did not stop the FCTC, they continue to promote the International Tobacco Products Marketing Standards youth smoking prevention as an alternative to the FCTC. Public health civil society groups should help policymakers and governments understand the importance of not working with the tobacco industry.