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AJPH First Look, published online ahead of print Sep 27, 2007
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97/11/1962    most recent
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November 2007, Vol 97, No. 11 | American Journal of Public Health 1962-1973
© 2007 American Public Health Association
DOI: 10.2105/AJPH.2006.101162

GOVERNMENT, POLITICS, AND LAW

Regulating and Litigating in the Public Interest: Regulating Food Marketing to Young People Worldwide: Trends and Policy Drivers

Corinna Hawkes, PhD

Corinna Hawkes is with the International Food Policy Research Institute, Washington, DC.

Correspondence: Requests for reprints should be sent to Corinna Hawkes, International Food Policy Research Institute, 2033 K Street NW, Washington, DC 20006 (e-mail: c.hawkes{at}cgiar.org).

The pressure to regulate the marketing of high-energy, nutrient-poor foods to young people has been mounting in light of concern about rising worldwide levels of overweight and obesity.

In 2004, the World Health Organization called on governments, industry, and civil society to act to reduce unhealthy marketing messages. Since then, important changes have taken place in the global regulatory environment regarding the marketing of food to young people. Industry has developed self-regulatory approaches, civil society has campaigned for statutory restrictions, and governments have dealt with a range of regulatory proposals.

Still, there have been few new regulations that restrict food marketing to young people. Despite calls for evidence-based policy, new regulatory developments appear to have been driven less by evidence than by ethics.




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