HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS		QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

This Article Full Text Full Text (PDF) All Versions of this Article: AJPH.2005.072801v1 96/6/1020    most recent Submit a response Purchase Article View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in ISI Web of Science Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via ISI Web of Science (4) Citing Articles via Google Scholar Google Scholar Articles by Silvestre, A. J. Articles by Ostrow, D. Search for Related Content PubMed PubMed Citation Articles by Silvestre, A. J. Articles by Ostrow, D. Related Collections Epidemiology HIV/AIDS African Americans/Blacks Hispanics/Latinos Other Race/Ethnicity Lesbian/Gay/Bisexual/Transgender Persons

Anthony J. Silvestre, PhD, John B. Hylton, PhD, Lisette M. Johnson, ScD, Carmoncelia Houston, RN, MA, Mallory Witt, MD, Lisa Jacobson, PhD and David Ostrow, MD

Anthony J. Silvestre is with the Graduate School of Public Health, University of Pittsburgh, Pa. John B. Hylton, Lisette M. Johnson, and Lisa Jacobson are with the Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Md. Carmoncelia Houston is with the Ruth M. Rothstein CORE Center, Chicago, Ill. Mallory Witt is with the David Geffen School of Medicine, University of California, Los Angeles. David Ostro is with David Ostrow & Associates, Village of Lakewood, Ill.

Correspondence: Requests for reprints should be sent to Anthony J. Silvestre, PhD, 3520 Fifth Ave, Suite 400, Pittsburgh, PA 15213 (e-mail: tonys{at}stophiv.pitt.edu).

We describe the efforts of a 4-city campaign to recruit Black and Hispanic men who have sex with men into an established HIV epidemiological study. The campaign used community organizing principles and a social marketing model that focused on personnel, location, product, costs and benefits, and promotion. The campaign was developed at the community, group, and individual levels to both increase trust and reduce barriers.

The proportion of Hispanic men recruited during the 2002–2003 campaign doubled compared with the 1987 campaign, and the proportion and number of White men decreased by 20%. The proportion of Black men decreased because of the large increase in Hispanic men, although the number of Black men increased by 56%.

Successful recruitment included training recruitment specialists, involving knowledgeable minority community members during planning, and having an accessible site with convenient hours.

This article has been cited by other articles:

				J. M Marrazzo Elusive aetiology of bacterial vaginosis. Do lesbians have a clue? Sex. Transm. Inf., October 1, 2007; 83(6): 424 - 425. [Full Text] [PDF]