AJPH
HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS
QUICK SEARCH:   [advanced]


     

AJPH First Look, published online ahead of print Jul 28, 2005
This Article
Right arrow Figures Only
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
AJPH.2004.046235v1
95/9/1543    most recent
Right arrow Submit a response
Right arrow purchase articles
Right arrow View Shopping Cart
Right arrow Alert me when this article is cited
Right arrow Alert me when eLetters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Download to citation manager
Right arrow reprints & permissions
Right arrow Get other permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via ISI Web of Science (11)
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Webb, O. J.
Right arrow Articles by Eves, F. F.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Webb, O. J.
Right arrow Articles by Eves, F. F.
Related Collections
Right arrow Exercise/Physical Activity
Right arrow Health Promotion
Right arrow Other Environment
September 2005, Vol 95, No. 9 | American Journal of Public Health 1543-1544
© 2005 American Public Health Association
DOI: 10.2105/AJPH.2004.046235

RESEARCH AND PRACTICE

Promoting Stair Use: Single Versus Multiple Stair-Riser Messages

Oliver J. Webb, BSc and Frank F. Eves, PhD

The authors are with the School of Sport and Exercise Sciences, University of Birmingham, Birmingham, England.

Correspondence: Requests for reprints should be sent to Frank F. Eves, PhD, School of Sport and Exercise Sciences, University of Birmingham, Edgbaston, Birmingham, B15 2TT, England (e-mail: f.f.eves{at}bham.ac.uk).

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.




This article has been cited by other articles:


Home page
 Health Educ ResHome page
O. J. Webb and F. F. Eves
Promoting stair climbing: effects of message specificity and validation
Health Educ. Res., February 1, 2007; 22(1): 49 - 57.
[Abstract] [Full Text] [PDF]

Home page
 Environment and BehaviorHome page
N. M. Wells, S. P. Ashdown, E. H. S. Davies, F. D. Cowett, and Y. Yang
Environment, Design, and Obesity: Opportunities for Interdisciplinary Collaborative Research
Environment and Behavior, January 1, 2007; 39(1): 6 - 33.
[Abstract] [PDF]

Home page
 Int J EpidemiolHome page
F. F Eves and R. S. Masters
An uphill struggle: Effects of a point-of-choice stair climbing intervention in a non-English speaking population
Int. J. Epidemiol., October 1, 2006; 35(5): 1286 - 1290.
[Abstract] [Full Text] [PDF]

Home page
 BMJHome page
Minerva
BMJ, September 10, 2005; 331(7516): 584 - 584.
[Full Text] [PDF]


HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS
Copyright © 2005 by the American Public Health Association