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This Article Full Text Full Text (PDF) All Versions of this Article: AJPH.2004.050195v1 95/6/1062    most recent Submit a response Purchase Article View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in ISI Web of Science Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via ISI Web of Science (5) Citing Articles via Google Scholar Google Scholar Articles by Netemeyer, R. G. Articles by Burton, S. Search for Related Content PubMed PubMed Citation Articles by Netemeyer, R. G. Articles by Burton, S. Related Collections Health Policy Surveys Smoking Cessation Environmental Tobacco Smoke

Richard G. Netemeyer, PhD, J. Craig Andrews, PhD and Scot Burton, PhD

Richard G. Netemeyer is with the McIntire School of Commerce, University of Virginia, Charlottesville. J. Craig Andrews is with the Department of Marketing, Marquette University, Milwaukee, Wis. Scot Burton is with the Department of Marketing, University of Arkansas, Fayetteville.

Correspondence: Requests for reprints should be sent to Richard G. Netemeyer, PhD, 222 Monroe Hall, McIntire School of Commerce, University of Virginia, Charlottesville, VA 29204 (e-mail: rgn3p{at}virginia.edu).

Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting.

Methods. We used analyses of smokers’ responses to a telephone survey conducted after completion of the Wisconsin Anti-Tobacco Media Campaign to test hypotheses associated with our study objectives.

Results. Results indicated that advertising-based beliefs regarding smoking addictiveness and the dangers of environmental tobacco smoke were associated with consideration of quitting. The findings also showed that consideration of quitting was positively affected by the interaction between number of children living at home and advertising-based beliefs about deceptive tobacco industry advertising practices designed to induce people to smoke.

Conclusions. Creating advertisements that target specific antismoking beliefs may be the most effective approach to enhancing consideration of quitting among adult smokers, particularly those with children living at home.