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February 2004, Vol 94, No. 2 | American Journal of Public Health 261-263
© 2004 American Public Health Association

RESEARCH AND PRACTICE

Back to the Future: Smoking in Movies in 2002 Compared With 1950 Levels

Stanton A. Glantz, PhD, Karen W. Kacirk and Charles McCulloch, PhD

Stanton A. Glantz and Karen Kacirk are with the Center for Tobacco Control Research and Education, and Charles McCulloch is with the Division of Biostatistics, all at the University of California, San Francisco.

Correspondence: Requests for reprints should be sent to Stanton A. Glantz, University of California, San Francisco, Center for Tobacco Control Research and Education, Box 1390, Room 366 Library, 530 Parnassus Ave, San Francisco, CA 94143–1390 (e-mail: glantz{at}medicine.ucsf.edu).

We reviewed smoking shown in a random sample of major motion pictures from 1950 through 2002. Smoking incidents declined from 10.7 incidents per hour in 1950 to a minimum of 4.9 in 1980–1982 but increased to 10.9 in 2002. Despite declining tobacco use and increasing public understanding of the dangers of smoking in the real world, smoking in movies has returned to levels observed in 1950, when smoking was nearly twice as prevalent in reality as it was in 2002.




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