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February 2004, Vol 94, No. 2 | American Journal of Public Health 257-259
© 2004 American Public Health Association

RESEARCH AND PRACTICE

Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults

M. Jane Lewis, DrPH, Cristine D. Delnevo, PhD, MPH and John Slade, MD

M. Jane Lewis and Cristine D. Delnevo are with the Division of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey—School of Public Health, Piscataway, NJ. At the time of the research, John Slade was also with the UMDNJ-SPH.

Correspondence: Requests for reprints should be sent to M. Jane Lewis, DrPH, UMDNJ—School of Public Health, 683 Hoes Ln W, 3rd Fl, PO Box 9, Piscataway, NJ 08865 (e-mail: lewismj{at}umdnj.edu; delnevo{at}umdnj.edu).

We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.




This article has been cited by other articles:


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 Am. J. Public HealthHome page
M. J. Lewis and O. Wackowski
Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands
Am J Public Health, February 1, 2006; 96(2): 244 - 251.
[Abstract] [Full Text] [PDF]

Home page
 Health Promot PractHome page
M. J. Lewis, S. G. Yulis, C. Delnevo, and M. Hrywna
Tobacco Industry Direct Marketing after the Master Settlement Agreement
Health Promot Pract, July 1, 2004; 5(3_suppl): 75S - 83S.
[Abstract] [PDF]


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