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December 2004, Vol 94, No. 12 | American Journal of Public Health 2081-2083
© 2004 American Public Health Association

RESEARCH AND PRACTICE

Association of Retail Tobacco Marketing With Adolescent Smoking

Lisa Henriksen, PhD, Ellen C. Feighery, RN, MS, Yun Wang, MS and Stephen P. Fortmann, MD

Lisa Henriksen, Yun Wang, and Stephen P. Fortmann are with the Stanford Prevention Research Center, Stanford University School of Medicine, Stanford, Calif. Ellen C. Feighery is with the Public Health Institute, Oakland, Calif.

Correspondence: Requests for reprints should be sent to Lisa Henriksen, PhD, Stanford University School of Medicine, Stanford Prevention Research Center, Hoover Pavilion, 211 Quarry Rd, N229, Stanford, CA 94305-5705 (e-mail: lhenriksen{at}stanford.edu; amanda.dauphinee{at}stanford.edu).

A survey of 2125 middle-school students in central California examined adolescents’ exposure to tobacco marketing in stores and its association with self-reported smoking. Two thirds of sixth-, seventh-, and eighth-grade students reported at least weekly visits to small grocery, convenience, or liquor stores. Such visits were associated with a 50% increase in the odds of ever smoking, even after control for social influences to smoke. Youth smoking rates may benefit from efforts to reduce adolescents’ exposure to tobacco marketing in stores.




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