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March 2002, Vol 92, No. 3 | American Journal of Public Health 352-355
© 2002 American Public Health Association
Corporate Speech and the Constitution: The Deregulation of Tobacco Advertising

Lawrence O. Gostin, JD Lld (Hon)

Lawrence O. Gostin is with the Center for Law and the Public's Health at Georgetown University, Washington, DC, and Johns Hopkins University, Baltimore, Md.

Correspondence: Requests for reprints should be sent to Lawrence O. Gostin, JD, LLD (Hon), Georgetown University Law Center, 600 New Jersey Ave, NW, Washington, DC 20001 (e-mail: gostin{at}law.georgetown.edu).

In a series of recent cases, the Supreme Court has given businesses powerful new First Amendment rights to advertise hazardous products. Most recently, in Lorillard Tobacco Co v Reilly (121 SCt 2404 [2001]), the court invalidated Massachusetts regulations intended to reduce underage smoking. The future prospects for commercial speech regulation appear dim, but the reasoning in commercial speech cases is supported by only a plurality of the court. A different First Amendment theory should recognize the importance of population health and the low value of corporate speech. In particular, a future court should consider the low informational value of tobacco advertising, the availability of alternative channels of communication, the unlawful practice of targeting minors, and the magnitude of the social harms.




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