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Rebecca E. Lee, PhD, Ellen C. Feighery, RN, MS, Nina C. Schleicher, PhD and Sonia Halvorson, BA

Rebecca E. Lee is with the Department of Preventive Medicine, University of Kansas School of Medicine, Kansas City. Ellen C. Feighery is with the Public Health Institute, Half Moon Bay, Calif. Nina C. Schleicher is with the California Polytechnic State University, San Luis Obispo. Sonia Halvorson is with the Stanford Center for Research in Disease Prevention, Stanford University School of Medicine, Stanford, Calif.

Correspondence: Requests for reprints should be sent to Rebecca E. Lee, PhD, Department of Preventive Medicine, University of Kansas School of Medicine, 3901 Rainbow Blvd, Kansas City, KS 66160 (e-mail: relee{at}kumc.edu).

Objectives. These studies investigated (1) the effect of community bans of self-service tobacco displays on store environment and (2) the effect of consumer tobacco accessibility on merchants.

Methods. We counted cigarette displays (self-service, clerk-assisted, clear acrylic case) in 586 California stores. Merchant interviews (N = 198) identified consumer tobacco accessibility, tobacco company incentives, and shoplifting.

Results. Stores in communities with self-service tobacco display bans had fewer self-service displays and more acrylic displays but an equal total number of displays. The merchants who limited consumer tobacco accessibility received fewer incentives and reported lower shoplifting losses. In contrast, consumer access to tobacco was unrelated to the amount of monetary incentives.

Conclusions. Community bans decreased self-service tobacco displays; however, exposure to tobacco advertising in acrylic displays remained high. Reducing consumer tobacco accessibility may reduce shoplifting.

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				E C Feighery, N C Schleicher, T B. Cruz, and J B Unger An examination of trends in amount and type of cigarette advertising and sales promotions in California stores, 2002-2005 Tob. Control, April 1, 2008; 17(2): 93 - 98. [Abstract] [Full Text] [PDF]