| HOME | HELP | FEEDBACK | SUBSCRIPTIONS | ARCHIVE | SEARCH | TABLE OF CONTENTS |
|
|
|
|||||||
|
|||||||||
Louisiana Department of Health and Hospitals, Office of Public Health, New Orleans, USA.
OBJECTIVES: This article describes the implementation and impact of the first statewide condom social marketing intervention in the United States. METHODS: A statewide social marketing program made condoms freely available in 93 public health clinics, 39 community mental health centers, 29 substance abuse treatment sites, and more than 1000 businesses in neighborhoods with high rates of sexually transmitted diseases (STDs) and HIV. Surveys about condom use were conducted annually. RESULTS: Between 1994 and 1996, more than 33 million condoms were distributed without significant opposition. Over time, self-reported condom use at the last sexual encounter increased among African American women (from 28% in 1994 to 36% in 1996), particularly African American women with 2 or more sex partners (from 30% to 48%). Condom use at the last sexual encounter increased among African American men (from 40% in 1994 to an average of 54% in 1996). The number of reported sex partners did not increase. CONCLUSIONS: Condom social marketing can be successfully implemented in the United States. The widespread availability of free condoms is associated with increased condom use, particularly among persons at high risk for STDs and HIV.
This article has been cited by other articles:
|
|
 |
|
  T. R Frieden, M. T Bassett, L. E Thorpe, and T. A Farley Public health in New York City, 2002-2007: confronting epidemics of the modern era Int. J. Epidemiol., June 7, 2008; (2008) dyn108v1. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 C. A. Bryant, K. R. McCormack Brown, R. J. McDermott, M. S. Forthofer, E. C. Bumpus, S. A. Calkins, and L. B. Zapata Community-Based Prevention Marketing: Organizing a Community for Health Behavior Intervention Health Promot Pract, April 1, 2007; 8(2): 154 - 163. [Abstract] [PDF]
|
|
|
|
|
|
R. Thackeray and K. M. Brown Social Marketing's Unique Contributions to Health Promotion Practice Health Promot Pract, October 1, 2005; 6(4): 365 - 368. [PDF]
|
|
|
|
 |
|
 A. E. Tourangeau Commentary by Tourangeau West J Nurs Res, February 1, 2005; 27(1): 45 - 47. [PDF]
|
|
|
|
 |
|
 A. M. Fenaughty and L. Namyniuk "Here's What I'd Do ...": Condom Promotion Strategies Proposed by High-Risk Women in Anchorage, Alaska Qual Health Res, January 1, 2004; 14(1): 23 - 38. [Abstract] [PDF]
|
|
|
|
 |
|
 A. Glenane-Antoniadis, G. Whitwell, S. J. Bell, and B. Menguc Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure Marketing Theory, September 1, 2003; 3(3): 323 - 343. [Abstract] [PDF]
|
|
|
|
 |
|
 R. Thackeray and B. L. Neiger Use of Social Marketing to Develop Culturally Innovative Diabetes Interventions Diabetes Spectr, January 1, 2003; 16(1): 15 - 20. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 R. Thackeray and B. L. Neiger Using Social Marketing to Develop Diabetes Self-Management Education Interventions The Diabetes Educator, July 1, 2002; 28(4): 536 - 544. [PDF]
|
|
|
|
|
|
S. B. Thach, E. Eng, and J. C. Thomas Defining and Assessing Organizational Competence in Serving Communities at Risk for Sexually Transmitted Diseases Health Promot Pract, April 1, 2002; 3(2): 217 - 232. [Abstract] [PDF]
|
|
|
|
 |
|
 M. J. Rotheram-Borus and D. Futterman Promoting Early Detection of Human Immunodeficiency Virus Infection Among Adolescents Arch Pediatr Adolesc Med, May 1, 2000; 154(5): 435 - 439. [Abstract] [Full Text] [PDF]
|
|
|
|
 |
|
 C. Mawer Preventing teenage pregnancies, supporting teenage mothers BMJ, June 26, 1999; 318(7200): 1713 - 1714. [Full Text]
|
|
| HOME | HELP | FEEDBACK | SUBSCRIPTIONS | ARCHIVE | SEARCH | TABLE OF CONTENTS |
