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The Tobacco Institute's "It's the Law" campaign: has it halted illegal sales of tobacco to children?

J R DiFranza and L J Brown

Department of Family and Community Medicine, University of Massachusetts Medical School, Worcester.

A survey of tobacco retailers was conducted to evaluate the efficacy of the Tobacco Institute's "It's the Law" program, which has the goal of eliminating the illegal sale of tobacco to minors. Only 4.5% (7) of the 156 retailers surveyed were participating in the "It's the Law" program. Eighty-six percent of the retailers who were participating in the program were willing to illegally sell cigarettes to children, compared with 88% (131/149) of the retailers who were not participating.

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