HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS		QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

This Article Full Text (PDF) Submit a response Purchase Article View Shopping Cart Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Siska, M Articles by Donovan, R J Search for Related Content PubMed PubMed Citation Articles by Siska, M Articles by Donovan, R J

Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.

M Siska, J Jason, P Murdoch, W S Yang and R J Donovan

NAIEP, CDC, Atlanta, GA 30333.

The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

This article has been cited by other articles:

				J. M. Bernhardt, J. R. Sorenson, and J. D. Brown When the Perpetrator Gets Killed: Effects of Observing the Death of a Handgun User in a Televised Public Service Announcement Health Educ Behav, February 1, 2001; 28(1): 81 - 94. [Abstract] [PDF]