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Sustained effects of an educational program to reduce sales of cigarettes to minors.

D G Altman, L Rasenick-Douss, V Foster and J B Tye

Center for Research in Disease Prevention, Stanford University School of Medicine, Palo Alto, CA 94304-1885.

We report 1-year follow-up data from a sample of stores participating in a 6-month community-wide educational effort to reduce cigarette sales to minors in Santa Clara County, California. The proportion of over-the-counter sales to minors at the 1-year follow-up illustrated that although statistically significant reductions were maintained 6 months after the intervention ended, recidivism occurred. Suggestions for achieving long-term reductions in sales to minors are offered.

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