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American Journal of Public Health, Vol. 81, Issue 12 1636-1638, Copyright © 1991 by American Public Health Association

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Overcoming denial and increasing the intention to use condoms through the induction of hypocrisy.

E Aronson, C Fried and J Stone

University of California at Santa Cruz 95064.

Feelings of hypocrisy were induced in college students to increase condom use. Hypocrisy was created by making subjects mindful of their past failure to use condoms and then having them persuade others about the importance of condoms for AIDS prevention. The induction of hypocrisy decreased denial and led to greater intent to improve condom use relative to the control conditions. The implications of these findings for AIDS prevention are discussed.




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Copyright © 1991 by the American Public Health Association