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American Journal of Public Health, Vol. 80, Issue 6 738-740, Copyright © 1990 by American Public Health Association

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The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials.

M Story and P Faulkner

Division of Human Development and Nutrition, University of Minnesota School of Public Health, Minneapolis.

The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.




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