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Pawtucket Heart Health Program point-of-purchase nutrition education program in supermarkets.

M K Hunt, R C Lefebvre, M L Hixson, S W Banspach, A R Assaf and R A Carleton

Division of Health Education, Memorial Hospital of Rhode Island, Pawtucket 02860.

Point-of-purchase nutrition education in supermarkets is one intervention strategy of the Pawtucket Heart Health Program, a community cardiovascular disease prevention program in Pawtucket, Rhode Island. Using consumer intercept interviews, awareness of shelf labels and their effect on purchase behavior have been continuously evaluated. Between 1984 and 1988, the percent of shoppers who could identify correct labels increased from 11 percent to 24 percent (95% confidence intervals of difference: 7.17). The percent who reported they were encouraged to purchase the identified foods increased from 36 percent to 54 percent (95% CI of difference: 5.41).

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