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American Journal of Public Health, Vol. 80, Issue 5 601-603, Copyright © 1990 by American Public Health Association

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Community impact of a localized smoking cessation contest.

H A Lando, B Loken, B Howard-Pitney and T Pechacek

Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55455.

The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.




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