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Tobacco advertisements in physicians' offices: a pilot study of physician attitudes.

L Radovsky and P P Barry

Boston University School of Medicine, Evans Memorial Department of Clinical Research.

A pilot study evaluated the feasibility of a campaign to eliminate magazines advertising cigarettes from doctors' office waiting rooms. Only six of 51 waiting rooms visited did not contain cigarette ads. Only 25 per cent of physicians interviewed would participate in a subscription-cancellation campaign; they expressed doubt that this would influence patients' smoking behavior. This suggests that such a campaign will fail unless it is possible to change physicians' beliefs in its effectiveness.

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				C. A. Aligne, C. Christy, and S. Jain Inadvertent Tobacco Advertising in Physicians' Offices JAMA, January 3, 2001; 285(1): 43 - 44. [Full Text] [PDF]

				A. Bener, J. Gomes, and J.A.D. Anderson Smoking Habits Among Physicians in Two Gulf Countries The Journal of the Royal Society for the Promotion of Health, December 1, 1993; 113(6): 298 - 301. [Abstract]