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FIGURE 5—— Smoking as a fun activity for special occasions. The festive ads for Camel’s "limited edition" Exotic Blends frame smoking as a fun activity for special occasions, parties, and for use with alcoholic drinks. The pineapple- and coconut-flavored Kauai Kolada and the lime-flavored Twista Lime were 2004’s summer blends (upper left). Back Alley Blend (upper right) was the bourbon-flavored featured cigarette of Camel’s Roaring 2000s campaign. Berry-flavored Bayou Blast celebrated Mardi Gras (bottom left), and in December 2003, Midnight Madness was marketed as the New Year’s promotional blend featuring the "bubbly flavor of New Year’s spirits" (bottom right).

Source. Image courtesy of Trinkets and Trash (www.trinketsandtrash.org).