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FIGURE 4—— Exotic and luxurious marketing images. Marketing images reinforce the overall exotic and luxurious brand identity of Camel’s mainstay Exotic Blends. This magazine ad (top) and direct mail piece (bottom) promote the Exotic Blends as fine products served on platters and used with other select "indulgences" such as chocolates and champagne (bottom). These products are often presented by attractive, luxuriously dressed, and exotic looking models (top). This direct mail piece from Camel (bottom) featured and described each of the five Exotic Blends and invited recipients to "add a touch of flavor to any occasion."

Source. Image courtesy of Trinkets and Trash (www.trinketsandtrash.org).